![]() ![]() The zero-alcohol ready-to-drink category is equally advanced, with innovative products that are aimed at consumers who fall into the “sober curious” category who are evaluating their drinking habits. Mass-market brands and artisan producers alike have created enjoyable near-beers across a dramatic array of styles and that effort has been rewarded with increasing sales, while non-alcoholic wine ranks a distant second. The beer industry has done the best job to develop a range of increasingly sophisticated products that mirror popular styles and brands. Global figures show 78 per cent of consumers of non-alcoholic products also drink full-strength alcohol, which means anyone shopping for summer entertaining has more options to consider beyond the usual suspects. Demand is growing for non-alcoholic beer, wine, and spirits selections, with many people switching between alcoholic and no- or low-alcohol drinks in the same occasion. ![]() In a report released in December, 2022, IWSR expected no-alcohol volumes to grow at a compound annual growth rate (CAGR) of 9 per cent between 20.Ĭanadian consumers are part of the global, cultural shift to consuming less alcohol. Their research shows that improved taste, production techniques and a diversification of consumption occasions is leading consumers to embrace no-alcohol products. Zero-alcohol beer/cider, wine, spirits and ready-to-drink (RTD) products are outperforming low-alcohol versions, according to the IWSR, which tracks the global market of wine, spirits, beer, cider and mixed drinks in 157 countries. The selection of non-alcoholic drinks continues to expand and improve as new products and flavours are introduced to meet growing demand. ![]()
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